About Us

Who We Are: Two Women on a Mission to Redefine Beauty and Minimalism

 

In a world that moves fast and demands even faster decisions, we two ambitious women, know exactly what it takes to stay consistent and keep moving forward. Like many in our generation, we value time, efficiency, and investing in what truly matters. Whether it’s our careers, our relationships, or even our skincare routines, we believe in making choices that offer a high return on investment (ROI) not just financially, but on our short and long term successes.

 

This is why we created Donaty.

 

We know the power of showing up as your best self, no matter what challenges the day holds. For us, looking and feeling good is more than just appearance, it’s about confidence, discipline, and the belief that self-care is a foundation for success. At Donaty, we aim to provide the tools you need to embody that belief, starting with our lash growth serum.

 

Our Mission: Beauty, Minimalism and Consistency for a long term success 

 

At Donaty, we believe that beauty should enhance your natural self, not cover it up. Our mission is to simplify your skincare routine with minimalist, effective products that prioritize your natural beauty, for you to spare time, build consistency, and forge your long term successes. We know the importance of a fresh face with just the right touch of makeup, but we also know there’s no better feeling than the confidence that comes from knowing your skin, lashes, and hair are healthy and glowing underneath it all.

 

With Donaty, you don’t need a drawer full of complicated products. Instead, we focus on delivering thoughtfully designed solutions that integrate seamlessly into your routine, so you can spend less time worrying about skincare and more time building the life you want.

 

Why We Started With a Lash Growth Serum

 

The eyes are the window to the soul, and lashes are the frame. For us, lashes are an essential part of expressing natural beauty. Whether you’re heading to work, the gym, or a night out, a simple boost to your lashes can transform your long term look without taking hours of your time.

 

Our lash growth serum is the first step in our journey to bring high-quality, minimalist beauty products to our customers. It’s effective, easy to use, and delivers real results, because we believe beauty products should work with your natural features, not against them.

 

What’s Next for Donaty?

 

Our lash serum is just the beginning. As we grow, we’re committed to developing a full range of products that align with our philosophy: simplicity, effectiveness, and natural beauty. From skincare to haircare, every product we create will be designed with one goal in mind, to help you glow from within, with less effort and more confidence.

 

Join the Movement

 

Donaty isn’t just about beauty, it’s about a lifestyle. It’s for the go-getters, the dreamers, and the individuals who know the power of consistency and self-investment. We’re here to remind you that taking care of yourself is not a luxury; it’s a necessity.

 

We invite you to join us on this journey toward simplicity, natural beauty, and glowing confidence. Because with Donaty, every day is a step closer to becoming the best version of yourself.

 

Glow up with us. Start your journey today.